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AA Bronson + General Idea

Great AIDS (Cadium Red Light)

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VIDEO VIRUS

General Idea first developed the concept of viral images in the early 1970s. In the mid-80s that work became prophetically and tragically true, with the appearance of the HIV virus. In 1987 we exhibited our first AIDS painting and papered lower Manhattan with AIDS posters in the hope of making the image indeed viral. Thirty-five years later, and marking the 40th anniversary of AIDS first being recorded, I am honoured to join the CIRCA platform with this reimagined ‘VideoVirus.’ General Idea’s VideoVirus replicates the spread of HIV to the four corners of the world; it expands General Idea’s signature theme of ‘image as virus’ for a global audience.” – AA Bronson

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