#CIRCAECONOMY

A CIRCULAR MODEL
WHERE ART CREATES ART

CIRCA was founded in 2020 to ask one simple question: what role can culture play in times of crisis?

Every project we produce, from iconic public art on the Piccadilly Lights to limited-edition prints, books and performances, feeds into the #CIRCAECONOMY. This unique circular model transforms cultural energy into direct support for artists, education, and social impact. It is our public service to the community at large.

Here’s how it works:

WE COMMISSION
Each month, CIRCA invites world-renowned and emerging artists to create new work that speaks to our time. These commissions are presented on public screens across the world, free for everyone to experience.

WE PUBLISH
Alongside these broadcasts, we produce limited-edition prints, books and objects, giving audiences a chance to collect contemporary art while supporting a wider mission.

WE CIRCULATE
Proceeds from these editions are reinvested into the #CIRCAECONOMY. This funds:

New commissions and scholarships for artists.
Creative resources for schools and young people.
Charitable initiatives addressing urgent social and environmental issues.

CIRCA IS REDEFINING HOW CULTURE CIRCULATES IN THE 21 CENTURY

Since launching in 2020, the #CIRCAECONOMY has generated over £1 million in support of artists and causes around the world, including:

YOKO ONO x CIRCA: raising over $400,000 for the United Nations’ Central Emergency Response Fund (CERF).
FRANK BOWLING x CIRCA: distributing £500,000 of free art supplies to primary state schools nationwide through the CIRCA Pipeline.
OASIS x CIRCA: launching Project Rock ’n’ Roll Stars to put musical instruments into UK state schools, filling the urgent void in music education.
CIRCA PRIZE: awarding £40,000 annually to the next generation of artists through our global open call.
CIRCA NOW: our free daily programme on Piccadilly Lights commissioning artists to reflect the world as they see it, broadcast globally at 20:25 (circa 2025) each day.