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CIRCA is an innovative new platform showcasing digital art, every day both online and in a democratic, accessible and public space in the heart of London.

Our inaugural exhibition, c. 20:20 will disrupt the adverts on the iconic Piccadilly Lights and stream on CIRCA.ART for two minutes every day at 20:20 BST/GMT, with new ideas that consider our world circa 2020. Europe’s largest digital art exhibition, CIRCA offers a new and exciting way for the public to engage with cutting-edge visual art and culture.

PURPOSE

In our current state of emergency, we believe art can act as a force for good and contribute towards re-shaping our fast changing world.
We commission new work that is socially engaged and motivated by the desire to engage with public discourse and debate. It is a point of departure to provoke discussion, inspire and unite people through culture.
Committed to reflecting our world (c. 20:20), we champion a diverse community of artists and celebrate work which shines a light on our collective future.

Piccadilly Lights provides an unrivalled platform for CIRCA to achieve its objectives:
SUPPORT
the creative community with no-strings-attached cash grants;

RECALIBRATE
the purpose of public art and place it at the heart of London’s daily life;

ILLUMINATE
art which responds to our times and acts as a catalyst for positive change;

INSPIRE
a broad audience in Piccadilly and around the world via the CIRCA.ART website.
AN EXPLORATION OF OUR
TIME

CIRCA invites a different artist each month to present an original work which considers the world circa 2020. For two minutes each day (20:20 - 20:22 BST/GMT) the adverts on Piccadilly Lights will take a non-commercial break, transforming the 4K screen into a digital canvas.

Presenting a diverse group of emerging and established names, each new work will reflect on this moment in time and shine a light into the future by being:

TIMELY
We invite artists to create new work that is a response to the world circa 2020. By definition, therefore, the work is timespecific.

THOUGHT PROVOKING
In our increasingly complicated world, public art has the power to bring people together and communicate fresh perspectives.
INNOVATIVE
Digital art challenges boundaries between mediums. We invite artists to stretch themselves, challenge the platform and inspire its audience.

RECALIBRATE
Stop people in their tracks, just like we are stopping the adverts, by engaging with the public audience in a deeper and more meaningful way.

SITE-SPECIFIC
The work should honour Piccadilly Lights’ role in the popular imagination by celebrating its unique scale, diverse audience and shared histories.

ENGAGING
Piccadilly Lights provides the perfect conditions for conversations to spark and connect us to each other in the heart of London.
PICCADILLY LIGHTS: A SIGN
OF THE TIMES

Since 1908, when the first Perrier sign was illuminated, Piccadilly Lights has been a glowing symbol of modernity. People didn’t go just to see the adverts, they went to see the biggest, brightest show in town.
In a constant state of flux for over 100 years - from neon tube lighting to Europe's largest 4K screen
- Piccadilly Lights has consistently changed and evolved to reflect the modern world.

A crossroad for individual and collective histories, this digital canvas provides the perfect setting for artists to explore the concept of time, by establishing a new meeting point for people to stop, look-up and feel inspired in the heart of London.
GETTING HERE

CIRCA pauses the adverts on Piccadilly Lights for two minutes every day at 20:20 GMT/BST. The experience is also livestreamed on CIRCA.ART.

Charing Cross and Piccadilly Circus are the nearest tube and train stations. The nearest bus stops (14, 139, 176, 19, 38, 453) are located on or around Regent Street, Shaftesbury Avenue and Piccadilly.
Bike racks are located at the top of Jermyn Street and Great Windmill Street. There is a London Cycle Hire docking station on Panton Street and Charles II Street.

There is no parking on Piccadilly Circus, but car and taxi passengers can be dropped off nearby. There are nearby car parks on Brewer Street and Old Burlington Street.
Any views expressed as part of the artworks shown or hosted on Circa, on the Piccadilly Lights, circa.art, its social media channels and in press and supporting artists' materials are solely the views and opinions of the artists shown. Such views or opinions do not represent the opinions of Circa, Studio’Connor Limited, Piccadilly Lights, Land Securities Group plc, their respective affiliates or assigns, employees, associates or investors in any way.
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CONTACT

General enquiries info@circa.art


PRESS

For Press enquiries please email press@circa.art
Press release

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