PAST: A visual presentation of Barnor’s photographs taken in London throughout the 1960s, edited by Ferdinando Verderi, Creative Director of Vogue Italia, from Black models such as Erlin Ibreck and Marie Hallowi, to street observations of Pearly Kings and Covent Garden market traders.
Ferdinando Verderi is the Creative Director of Vogue Italia and the editor of the selected photographs by James Barnor for April.
Over the past few years, Ferdinando has been pioneering a new type of creativity for the fashion and luxury industry. His unique, concept driven process has shaped in-depth strategic and creative partnerships with Prada, Versace, and Adidas Originals, each time tasked with the complete re-positioning of the house’s voice and image.
Most recently, Ferdinando has been focused on the publishing world by re-thinking the iconic Vogue Italia publication, with the aim to bring it closer to its original position of industry challenger, creating in the first year a few unprecedented cases in the magazine’s history, including the first ever completely illustrated issue, involving no photographic production as an ecological statement, the first completely blank cover as a symbol of silence during the height of the pandemic in Italy, and covers drawn by children of 2 to 9 years old to introduce a discussion on the topic of youth during the pandemic. In September 2020, he conceived an issue with 100 covers, each dedicated to one person, each telling the story of their lives in 1 minute and most recently, an issue dedicated to animals in which no fur or leather were featured in the editorials.
Ferdinando’s work has been awarded with some of the highest honors in the creative industry, including the Grand Prix at the Cannes International Festival of Creativity, Gold Lions, as well as D&AD and Grand Clio Awards, where he has been the most awarded creative in the fashion and beauty category.
We Can't Do This Alone: Jefferson Hack the System
Together with Jefferson Hack, Ferdinando Verderi edited 'We Can't Do this Alone: Jefferson Hack the System' (2016).
Jefferson Hack is renown for his innovative vision on journalism, film, photography, television and digital media. He co-founded British fashion/culture magazines Dazed and Confused, Another Magazine, Another Man as well as their digital versions. Today he proposes this new publication in order to re-define the purpose of alternative media in the digital age, illustrating how a transdisciplinary approach can break the conventional mold of a magazine into a modern experience. Contains contributions by Hans Ulrich Obrist, Björk, Tilda Swinton, Rankin, Kate Moss, U2, Thom Yorke. This publication seeks to share methodologies and inspire creatives, suggesting anti-formula processes that can be adopted to define the future of publishing and communication.